Storm Freestone
Founder & Dog Behaviourist
Thousands of dog owners have turned to Storm in moments of confusion, frustration, and emotional exhaustion. When reactivity, anxiety, aggression, or disconnect had begun to define their relationship with their dog. His work is built for those turning points.
Storm doesn’t offer one-size-fits-all solutions or distant consultancy. Instead, he provides specialised hands-on facilitation, training, and coaching. Working directly with both dogs and their people, depending on what each case truly calls for. Some dogs need practical training. Some owners need deeper coaching. Many need both. Storm reads the dynamic and responds with what’s most effective, never a one-size-fits-all plan.
His method blends Positive Reinforcement, Counter Conditioning, and Desensitisation with Cognitive Coaching. A powerful framework that supports the owner’s mindset and emotional clarity, creating consistency and calm across the relationship. It’s a whole-picture approach that addresses the root cause, not just the visible behaviour.
Obedience training is available when it’s needed, but the core of Storm’s work goes deeper: it’s about transforming patterns, resolving emotional triggers, and helping both dog and human move forward with trust and confidence.
You might have heard Storm on Cape Talk or CCFM Radio, or read his insights in News24, Business Insider, or Infurmation. His work is recognised, but more importantly, it’s trusted — by thousands across South Africa.
Storm’s areas of focus include aggression (including idiopathic cases), reactivity, anxiety, fear-based behaviour, separation or isolation distress, poor socialisation, and general obedience when appropriate. His mission is to help you rebuild the bond, restore calm, and create lasting change, on both ends of the lead.
My Story
Storm is fueled by his passion for not only understanding what creates and what can change dog behaviour, but also the relationship and understanding between dog and human. He considers himself a pioneer in the field of dog behaviour, eager to advance the understanding of dogs and what more we can learn about their intelligence. As well as what we can learn about our emotional intelligence, and how it affects our animals.
Storm's hunger for learning effectiveness between people and dogs led him to grow from a dog walker in 2016 to the Top Rated Dog Behaviourist in Cape Town, 2019, as Splendid K9. His competence was noticed by Dr. David Rosenstein, a Neuroscientist and Psychologist. Storm began working with David to aid clients who are fearful of dogs with Exposure and Response Prevention Therapy.
''Storm assisted with exposure and response prevention therapy. He was professional, containing and thorough in his approach. I would highly recommend him as both a coach and dog trainer, as well as assistant with Cognitive Behavioural Therapy in guidance with exposure with dog phobias.''
-Dr. David Rosenstein.
Neuroscientist and Psychologist.